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bcg matrix中文是什么意思

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  • 波士顿咨询集团矩阵

例句与用法

  • Secondly , the writer applies bcg matrix and related theories to analyze the marketing strategy of sim and proposes the suggestion on its future strategy
    然后,运用“ bcg ”等方法及理论对sim公司的营销战略进行分析并提出今后的战略方案。
  • It also illustrates the position of various business including railroads , highways , municipal affair , real estate , water utilities with bcg matrix so as to effectively allocate resources
    应用bcg矩阵判断铁路、公路、市政、房产、水利水电等各项业务在企业中所处的地位,便于合理分配资源。
  • Applying the analysis methods of strategic management such as tows matrix , space matrix , bcg matrix , ie matrix , big strategy matrix , etc . , to get spare strategies such as adjustment of product structure
    运用战略管理中tows矩阵、 space矩阵、 bcg矩阵、 ie矩阵、大战略矩阵等分析方法,提出产品结构调整等备选战略。
  • In the part of case study , the article applies " porter ' s competition adavatge theory , " swot analysis " , " bcg matrix " and " webster and wind model " , to analyze the industry , enterprise situation , capital managemt revenues , market and customer of xingfa . in the end part of the case study , the article draws out a detailed production , investment and management project for the xingfa , confirms that the aim of investment and management of xingfa is to minimize the production cost , to reduce effctively marketing cost , to develop the competitive brand , and to increase market share as soon as possible , the article detailedly discusses the buyers " behavior , as well as industrial merge behavior , and gives strategic analysis on practical and typical issues of xingfa
    案例分析部分,根据案例部分提供的素材和作者收集的其他有关资料,运用行业竞争5种压力模型、 swot分析方法、 bcg矩阵,韦伯斯特和温德模型等管理、经济、投资方面的理论,对兴发空调公司作了行业环境分析、企业状况分析、市场及客户分析、资本运营分析,最后对兴发空调公司生产投资管理方案作了详细的规划,确定了公司投资管理的宗旨是自有资本收益的最大化,公司的资本市场定位在充分筹借低成本资金,有效地降低经营成本、追求成为市场上的强势品牌,尽快提高市场占有率。
  • All the works are made by selectively usage of the systematic strategic management theories and methods , including pest macro environment analysis theory , porter ' s " five forces " model , industry cycle theory , market structure theory , strategic group analysis , competitive advantage framework and composition theory of the created value by enterprises , financial ratio analysis , value chain analysis , bcg matrix , swot analysis , strategy clock
    本文在研究过程中使用了pest宏观环境分析理论、波特的“五力”模型、产业周期理论、市场结构理论、战略群体分析、竞争优势框架及企业创造价值的构成理论、财务比率分析、价值链模型、波士顿矩阵、 swot分析、战略钟等理论和方法。力求透彻分析从而得出正确的结论。
  • Through analyzing the basic situation , outside macro circumstance and industry circumstance , and then studying the general investment opportunities , the author has illustrated that tmt total strategy on diversified development is realistic and reasonable with swot model ; clarified that market investment chances lie in the extending of enterprise ' s core competence on the basis of strategy asset and the structure ' s reconstruction of production matrix through analyzing industry structure with bcg matrix ; defmitude the path choice of tmt investment strategy . in the last part of this paper , the author selects four representative cases : investing technology center , investing air spring , annexing plastic company and buying insulated company to analyze the investment decision , executing proceed and the realization of investment strategy . the author make a whole study on the case that how does enterprise realize relative diversification development by investment
    通过分析时代新材公司基本情况以及外部宏观环境、行业环境,对一般投资机会进行研究,用swot模型阐明了时代新材总体战略定位于相关多元化发展的现实性和合理性;通过bcg矩阵分析产品的行业结构,清晰了市场投资机会在于企业基于战略资产的核心能力延伸、在于产品矩阵的结构重筑;在发展战略的基础上明确了时代新材投资战略着眼于技术能力的巩固、生产手段的提升、新市场的拓展:面对投资战略的取向,作者选取投资技术中心、空气弹簧、并购注塑公司、绝缘公司等四个有特点的案例,分析项目投资的决策和实施过程,体现了投资项目与投资战略的互动性。
  • This article first studies the macro and micro environments that gd telecom located in , analysis the feasibility of developing mobile communication service . then , it studies the mobile communication industry analysis . third , using bcg matrix , swot and value chain theory to study the advantage in competition for gd telecom , and discuss how to use this advantage to develop mobile communication service
    本文首先通过分析广东电信所处的宏观和微观环境,并利用波特的五种基本竞争力量理论对广东省内的移动市场行业进行分析,研究了广东电信拓展移动业务的可行性;然后,运用bcg矩阵、 swot及价值链等工具,详细分析了广东电信的竞争优势,并重点研究利用竞争优势拓展移动业务的策略。
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